It’s a hot topic in the industry right now.
“It’s all about what you like, what you’re good at and what your personality is,” says Nick Glynn, a fashion and lifestyle editor at The Times, who was previously the fashion editor at the BBC.
“It’s a very competitive environment.”
Glynn’s wife, Lillian, a business writer, has also been a fashion editor for The Times.
She says that she feels very lucky to have the opportunity to cover the likes of the Princess Polly boutique in Covent Garden and the Curvy boutique in Leicester Square, as well as working for The Sunday Times, which also runs a boutique for women.
The biggest trend at the moment, she says, is “the idea that people should look a certain way.
You’re either fit or you’re not.”
In some ways, the two outlets are similar.
The Princess is “a place for people who are very much into their own style, but who don’t necessarily fit the standard of what’s expected from a designer, which is pretty basic.
So, if you’re into curvy, you can get into the Prinempt and then go into the Curvy boutique and find a lot more.”
And that’s not necessarily because the curvy look has been trendy in the UK.
“We know people have been dressing like this for a long time,” says Glynn.
“But it’s not a new thing, it’s just a new way of dressing.”
“I’m going to tell you that if you want to dress like a curvy person, you have to find a way to do that and that’s how you can be successful.”
And it’s certainly true that the trend is “coming across” more as a result of social media and Instagram.
Glynn says: “We have this new generation of women who have never been into fashion, and now they are.”
The Prinux, in contrast, has an “old-fashioned, no-frills approach”, he says.
“That means we’re trying to be a little bit more casual than we are in the Curves, but we’re still very much in our own space.”
But there is a difference between a fashion boutique and a store, says Glynne.
Glynn says the prinux boutique has been a bit more successful than the covent garden one, partly because of the new trend in the area.
However, the nest is the exception.
“I would say it’s one of the more expensive things I’ve done in Coventry,” he says, pointing to the £400,000 principally owned nested shop.
“You’re going to have to spend a lot of money if you really want to look good.
And it takes a lot to have that luxury.”
That’s the way it is in Coventer, where people are not happy.
There are lots of people who live in that part of Coventry and the way they do it is not very nice.”
But her mother told her she should dress like “a little bit of a bitch”. “
When I was 18 I did a fashion shoot with my mother and my sister,” she says.
But her mother told her she should dress like “a little bit of a bitch”.
“She said: ‘No, no, you’re going too far.
You need to look like a woman.'”
Gilly has since moved on to a modeling career, but she still likes to dress as a curvaceous woman.
She says the Prinscess and Curvy stores are different: “They’re not as casual as the Principals, but there are things that are similar.”
But, she adds, it does come down to what you look like.
“People say the Prinxes and the Curvys are the same thing, but I don’t really see a point in comparing them.”
For Glynn the trend in Covents is “an individualised look”, and the Primes have a very “curvaceous, classic” look.
“The Prinses, Curves and Prinsesses are all different, and that gives me a little more freedom to do my own thing.
If you want a different look, it can be a bit harder, but if you like a certain look, you don’t need to worry about looking different.”
Is there anything else you think you can tell me about the Prinos?
“They’re a very popular boutique in the west of England,” says Nick Glynn from Covent Gardens.
“They are all about people who love their clothes, and they want to be themselves