Love is the new barking.
With an opening date of July 25, Love boutique has already gone out of business.
The chain, which specializes in “love boutique,” had more than 400 stores in 24 countries, including the US and Canada.
And despite its woes, Love has plenty of potential for growth, with an online marketplace, an app store, and an in-person store opening soon.
In a bid to revive the brand, Love will be opening a second store in Los Angeles.
This time, it will be located in the heart of the city, near the historic Santa Monica Pier.
“We will be bringing a brand new feel to the Love boutique space and expanding the Love brand beyond the physical retail store, as well as opening a new online store and store at The Santa Monica Marina,” Love said in a statement.
“This expansion will allow us to expand our customer base beyond our current customers, with a dedicated store in the Santa Monica neighborhood.
We’re thrilled to expand Love’s footprint and create a vibrant, family-friendly destination in the city’s heart.”
In its statement, Love praised the city for the investment it’s made in the area.
“The city has supported our efforts for over 20 years and has invested hundreds of millions of dollars in the neighborhood.
Our neighborhood is the perfect place for us to bring Love back and bring this beloved brand to new heights,” Love wrote.
“Love will thrive in the new city, and we will continue to do what we love doing.”
In addition to its online presence, Love also launched a new video content platform, Love Video.
“Our Love video platform will bring together a diverse group of video creators and provide a platform for our fans to share their Love stories and videos across social media platforms,” Love added.
“It will be the perfect platform for the growth of Love Video, as we want to be the leader in creating the Love video experience for all of our fans.
We look forward to working with the City of Los Angeles and the L.A. County Commission on our plans for the next phase of Love’s resurgence.”
The chain’s Los Angeles store, which will be known as Love Live!
L.C., will be available for purchase in May.
“I’m really excited for the future of Love, and I’m excited to see it thrive in Los Santos and the rest of the City,” Los Angeles Mayor Eric Garcetti said in announcing the store’s opening.
“Every single Love boutique in Los Angles is closing and the city is taking care of it, so we’re very pleased that Love is moving forward and will be expanding Love’s presence to new markets.”
Love is now known as L.L.Bean.